Rolex – Tourneau Submariner

Rolex Submariner at Tourneau — “$580” — Vintage Print Ad, c. late 1970s

“Automatic, stainless steel. Pressure proof to 660 ft. Rotating elapsed time bezel. $580.”

The Submariner, drawn by hand with notes in script, sold on Madison Avenue for $580. Back then that was the fine print. Now it’s the headline.

Dog Ear Note: Tourneau opened its first store at 49th and Madison in 1930. In 2005 its Las Vegas shop set a Guinness record as the world’s largest watch store.

Coming Soon. This piece isn’t framed or for sale yet. Tap Notify Me and you’ll get first shot for 24 hours once it’s ready. Notify Me also tells us what to frame next, so tap it on the ones you’d actually hang.

These are original vintage print advertisements. Age-related wear is part of their character. Please review this listing's photographs and condition details before ordering.